27-28 February 2020 | Schoodic Institute at Acadia National Park
Goals:
- Park staff and partners have knowledge of public attitudes and understanding of science, barriers to communicating park science, and approaches to communication.
- Participants develop communication skills by creating and implementing topical communication plans.
- Communication about #ParkScience strengthens public understanding of the importance of science for parks and society.
Thursday, February 27 – Wright Hall
1000 Welcome & Introductions
1015 Why communicate?
1030 Strategic communications overview
1100 Understanding audiences
1130 Understanding Acadia audiences (Adam Gibson)
1200 Lunch at Schooner Commons
100 Understanding messages
200 Refining messages
300 Adjourn
600 Dinner (for those staying on campus), Schooner Commons
By the end of the day, participants will have identified their audience(s) and potential challenges to successful communication. For homework, they will refine their abstract and purpose and prepare to present the next day.
Friday, February 28 – Wright Hall
800 Nor’easter Project webinar for a subset of participants
1000 Warm-up: Moment of Joy
1015 Presentations by Thursday participants
1100 Approaches to science communication
1200 Lunch at Schooner Commons
100 Opportunities for communicating science (Laura Cohen and Jay Elhard)
230 Developing a plan
300 Adjourn
By the end of the day, participants will have confirmed their audience, refined their message, identified appropriate approaches to communication, and drafted a strategic science communications plan for implementation in 2020.
